At Alternative, we work every day to being an actual, authentic sustainable brand and not just being a buzzword. That’s why, we only work with organic, indigenous, and low-impact fabrics such as handwoven kala cotton, organic cotton, organic hemp, ahimsa silk, handwoven khadi and more. Our dyeing techniques include natural dyeing, eco-printing and azo-free dyes, and we collaborate with artisan-led clusters across India. By using organic fabrics, producing in small batches and making designs that are evergreen, Alternative offers clothing that’s kind to the planet, thoughtful in process, and made to be worn and loved for years to come.

Your garments are handcrafted by skilled artisans and makers across India, many working in family-run or cluster-based workshops that preserve traditional weaving and dyeing techniques.

The clothes look even better in person than on screen as per our customers :) Our fabrics are hand-dyed and often created using artisan techniques like eco-printing, splash dye, and handloom weaving in small batches.  This means that while your order will look extremely similar to what you see on screen, no two pieces are exactly identical. Each garment is one-of-a-kind, with the slightest natural variations in shade, or print placement.

Not at all. Natural irregularities in shade, texture, or print placement are a hallmark of handcrafted and artisan-made clothing. They are signs of authenticity and care, not flaws.

Store away from direct sunlight, wash gently in cold water, avoid harsh detergents and dry in shade. Following these steps will help preserve the natural colour and texture.