💚 Enjoy 10% off on your first order with code ALT10 💚

Fashion that feels good, inside and out.

Sustainable. Organic. Fashion-forward.
SHOP NEW ARRIVALS

NEW FAVOURITES ARE HERE

  • Rs. 15,480.00
    Rs. 15,480.00
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  • Rs. 13,000.00
    Rs. 13,000.00
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  • Rs. 9,800.00
    Rs. 9,800.00
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With every Alternative piece, you get:

✅ Natural, organic and breathable fabrics

✅ Natural & azo-free dyes

✅ Timeless, versatile designs

✅ Reusable packaging

✅ Made-to-order custom garment

❌ No harmful chemicals

❌ No carcinogens

❌ No cheap, stick-to-your-skin or ill-fitted clothing

FESTIVE PICKS FOR THE SEASON

  • Rs. 24,000.00
    Rs. 24,000.00
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  • Rs. 24,000.00
    Rs. 24,000.00
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  • Rs. 15,500.00
    Rs. 15,500.00
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Our mission is to empower women to lead fulfilling lives with both purpose and style, while being in harmony with the planet and people.

Check out what our customers have to say

I received my dress today. I love the dress, the packaging and all the thought behind it. Thank you.

Tina, Ahmedabad

The best part about the dress was it fit me well 😊 And was comfortable. A perfect summer wear.

Sneha, Bangalore

The pieces have come out even better than I imagined! They look really beautiful.

Sanaa, Delhi

The dress is lovely and I really enjoyed wearing it!

Srishti, Mumbai

I could not click but the piece was looking pretty. Got a lot of compliments

Sudha, Kolkata

It fits great! I love them

Sulakshana, Delhi

Take care of the planet and look damn good while doing it