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The fast fashion industry has done us dirty.

Fast fashion is built on the model of overproduction and overconsumption, encouraging quick, cheap purchases. Most of it is worn only a handful of times. Either the style goes out of trend or the quality is sub par and doesn’t last for long. Much of it then sits in the landfill for hundreds and thousands of years or gets incinerated, and this has toxic effects on everyone. But it doesn’t have to be this way.

At Alternative, we create everyday high quality wardrobe staples that you will turn to time and again and will last for years to come.

With every Alternative piece, you get:

  • ✅ Natural, organic materials
  • ✅ Natural, sustainable dyes
  • ✅ Timeless designs
  • ✅ Reusable packaging
  • ✅ Made-to-order custom garment
  • ❌ No harmful chemicals
  • ❌ No carcinogens
  • ❌ No overproduction

Mindfully crafted, elevated pieces to be cherished now and forever

  • Torrent Organic Cotton Dress
    Regular price
    Rs. 7,500.00
    Sale price
    Rs. 7,500.00
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  • Jade Aloe Vera Maxi Wrap Dress
    Regular price
    Rs. 12,100.00
    Sale price
    Rs. 12,100.00
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  • Bloom Freesize Maxi Dress
    Regular price
    Rs. 10,850.00
    Sale price
    Rs. 10,850.00
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  • Live Leafy Khadi Tent Dress
    Regular price
    Rs. 8,385.00
    Sale price
    Rs. 8,385.00
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Our mission is to empower women to lead fulfilling lives with both purpose and style, while being in harmony with the planet and people.

Check out what our customers have to say

I received my dress today. I love the dress, the packaging and all the thought behind it. Thank you.

Tina, Ahmedabad

The best part about the dress was it fit me well 😊 And was comfortable. A perfect summer wear.

Sneha, Bangalore

The pieces have come out even better than I imagined! They look really beautiful.

Sanaa, Delhi

The dress is lovely and I really enjoyed wearing it!

Srishti, Mumbai

I could not click but the piece was looking pretty. Got a lot of compliments

Sudha, Kolkata

It fits great! I love them

Sulakshana, Delhi