Fast fashion is built on the model of overproduction and overconsumption, encouraging quick, cheap purchases. Most of it is worn only a handful of times. Either the style goes out of trend or the quality is sub par and doesn’t last for long. Much of it then sits in the landfill for hundreds and thousands of years or gets incinerated, and this has toxic effects on everyone. But it doesn’t have to be this way.

At Alternative, we create everyday high quality wardrobe staples that you will turn to time and again and will last for years to come.

With every Alternative piece, you get:

• ✅ Natural, organic materials
• ✅ Natural, sustainable dyes
• ✅ Timeless designs
• ✅ Reusable packaging
• ✅ Made-to-order custom garment
• ❌ No harmful chemicals
• ❌ No carcinogens
• ❌ No overproduction