The fast fashion industry has done us dirty.
Fast fashion is built on the model of overproduction and overconsumption, encouraging quick, cheap purchases. Most of it is worn only a handful of times. Either the style goes out of trend or the quality is sub par and doesn’t last for long. Much of it then sits in the landfill for hundreds and thousands of years or gets incinerated, and this has toxic effects on everyone. But it doesn’t have to be this way.
At Alternative, we create high quality, sustainable wardrobe staples that you will turn to time and again and bring you joy every time you wear them.
With every Alternative piece, you get:
✅ Natural, organic and breathable fabrics
✅ Natural & azo-free dyes
✅ Timeless, versatile designs
✅ Reusable packaging
✅ Made-to-order custom garment
❌ No harmful chemicals
❌ No carcinogens
❌ No cheap, stick-to-your-skin or ill-fitted clothing
NEW DROP IS HERE!
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Waves Hemp Blazer & Trousers Set
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- Regular price
- Rs. 13,999.00
- Sale price
- Rs. 13,999.00
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Live Leafy Khadi Pleated Dress
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- Regular price
- Rs. 11,000.00
- Sale price
- Rs. 11,000.00
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Liquid Sunshine Hemp Cotton Tux Collar Blazer
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- Regular price
- Rs. 8,900.00
- Sale price
- Rs. 8,900.00
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Dip It Kala Cotton Denim Vest & Pants Set
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- Regular price
- Rs. 9,990.00
- Sale price
- Rs. 9,990.00
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- Unit price
- per
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